Adidas Originals: has there ever been sport?

I’ve always separated my work/life/going out/dates/whatever else closet with my sportswear. My Nike shoes are still only for running. My Victoria Secret’s Sexy Sport Bra is never worn anywhere but gym. My Reebok training shorts keep my ass covered on my yoga classes. But even these brands are not only about sport any more. Adidas Originals is, moreover, nothing about sport.

Sunday is a busy day in the life of a huge shopping mall in Moscow. Dressed up ladies and gentlemen (they would rather leave lipstick on every item they try on then show their natural/actual (?) face) are wandering around the mall and buying stuff. No matter what - the trendiest purses and shoes, the hottest dresses, the cheapest sale items – they buy everything. What about sports goods? Initially they are functional, not fashionable. Your sneakers are old –you but a new pair. Period. People who are into sports are not into fashion. And here is the question: how to sell, how to make people but more sneakers than they actually need, how to get as much turnover as Mango and Zara. Correct, make it trendy! Adidas starts a new line – Originals. Twice as expensive as the sports line, twice as popular. They make sport in, they convince young people that it’s hot, and bright, and cool.

I walk in, and surpeisingly find nothing I would actually wear to the gym – it’s just comfy stuff I’d wear for a walk or when I am too lazy to dress up and put hills on. I am trying a jacket on and the girl helping me says: “Oh, it will be perfect for snowboarding!”  I am telling her that I have nothing in common with it and start taking it off. She laughs:” Hey, even drugged and fucked up kids buy Originals! They don’t even know what snowboarding  is . It’s fashion!”  I buy a couple things which I would never consider buying in this store and go running as soon as I get home. Wearing my regular sports stuff.  I have more than one pair of my favorite Nike’s btw – and I don’t  buy a new pair only when my old shoes break. I want my outfit to be perfect no matter if I am on the treadmill or at the party. 

Choosing what to wear when you go to the gym is as important as choosing a party outfit – for those who loooove dressing up. But thanks to the Originals for making sport fashionable! (not worn WHILE doing sports lol)

(headband - Vix, shirt - Benetton, vest - Adidas Origianls, purse - Michael Kors, shorts - Billabong, stockings - Calzedonia, boots - Burberry)