(inspired by an awesome book “Fashion victims?” by Guillaume Erner)
“Quality stays way after the price is forgotten” (Gucci)
A new (and awesome) Fashion Bible was written by Guillaume Erner – a little serious, a bit sarcastic and funny and a lot psychological. He is talking about two main issues going on in people’s minds – being different on one hand and being fashionable on the other. Fashion prospers in big cities – where it’s not cool to look like your neighbor, your friend, your boss (especially if it’s a woman). There should be smth about you, smth different – even a detail that you catch attention with. Wonderful teachers of nowadays are influentials – people who are always a couple trends ahead, often celebrities who move the fashion industry forward. They are also the reason why photographers started taking pictures of guests, watching the runway shows instead of the models and the whole street look movement. High-end fashion is supposed to come from the wonderful homes of fashion, designers, brands, but more often than not the inspiration comes from down below. Being conservative isn’t necessarily good for a brand nowadays. History of the brand – yes, but not to the extend. Brands are definitely “fashion victims”. They are in today and out tomorrow – imagine, how hard it is to catch up with all the trends of the following season! There should always be some space for surprise on a runway. Moreover, modern designers give the second birth, turnaround, to so many homes of fashion – Gucci, for example. It has recently been a dying business, owned by a drama Italian family, pretty much interested in fighting way more than in fashion till the day when Tom Ford became an art director. His style is nothing even close to the actual Gucci but he rocked it – and the brand as well. Guess how much money the company earned since then?
Why are people addicted to fashion? People want to show off. They want to be the best, and even if they are not – look like they are. Globalization makes it harder for all the high-end brands – people want to be closer to stuff like that. There are different options, and btw they help companies make a loot of money. Have you seen Versace for H&M collection? Any item costs way more than a regular H&M shirt or dress – but imagine how excited all the girls are – they can afford Versace (!!!) (no matter if it’s still H&M, not even close to haute couture). Both brands make billions of dollars on this fake acquisition.
Brand clothes, bags and shoes can only be pricey – but what’s more important is them being luxurious, elegant, wonderful. Zara and H&M can only be cheap – but might as well be basic,”street trendy” and fresh. They help us find our styles and shapes and colors. Looks and inspiration. They help us be ourselves and enjoy every morning in front of the Choice.
The Awesome Closet Choice of What to Wear.
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